Fresh content and solid SEO. I’m good at content marketing that increases organic traffic. I’m great at recognizing quality and implementing processes.
Work Experience
SEO MANAGER Altium, San Diego, California, 2017-2021
Managing a multimillion-dollar content marketing budget and meeting high-performance expectations at an electronics design automation software company.
• Organic Traffic Growth: 77,000 Organic traffic sessions on Altium.com in Feb 2017 to 473,000 Organic traffic sessions in April 2021, an increase of 514%
• Improved Click-through: 16,000 Clicks in Feb 2017 to 535,000 Clicks in April 2021, an increase of 3,243%
• Keyword Growth: Unique Keywords on Page 1 of Google increased 242% increase YoY and Clicks increased 155% YoY from 2019 – 2020
• Podcast: Launched and publish 1 episode/week and 2,600 unique average downloads per month
• LinkedIn Organic: 10% Organic Click through on LinkedIn Posted Content, a consistent 4,000 Clicks per month from 40k followers; clicks went from 363 in Sept 2019 to a high of 10,476 in August 2020
• Community: Social Media audience grew from 42,000 to 105,600 from Jan 2018 to April 2021; a 149% increase in 3 years
SEO MANAGER E-Local, San Marcos, California, 2016-2017
Lead Search Engine Optimization Manager at a digital marketing firm.
• SEO Management: SEO, content, and link building
• Process: Created scalable systems to support clients long-term
MARKETING CONSULTANT Waterberrie, 2016
Developed online marketing programs for B2C and B2B clients.
• Branding and Design: Developed creative and WordPress sites
• Email Marketing: Mailchimp, Constant Contact
DIGITAL MARKETING SPECIALIST Explore Digital, 2014-2016
Started in sales at a marketing agency and grew to include: copywriting, content marketing, SEO strategy, social media, and email campaigns.
• Sales: 65% of the company’s recurring income and built strategic alliances amounting to significant future business
• Social Media: Instagram, Linkedin, Facebook
What I do
Fresh content and solid SEO. I’m good at content marketing that increases organic traffic. I’m great at recognizing quality and implementing processes.
My recipes for quality content include equal parts creativity, data, and inspiration. My secret sauce is listening.
Network
My LinkedIn network has 5,700 connections, half of which I acquired by connecting with PCB designers and electrical engineers.
SEO Tools
SEMrush
Google Search Console
Google Analytics
Google Sheets / GDrive
Botify
Marketmuse
Grammarly
IFTTT
Marketing Certifications
Coursera Content Strategy for Professionals: Engaging Audiences
Pragmatic Institute PMC Level 1 & Foundations
SEMrush Certification for Content Marketers
SEMrush Certification for SEOs
Advanced Google Analytics
Google Analytics for Power Users
Google Analytics Certification
UCSD Search Engine Optimization Course
Uberflip Content Marketing Certification
Applied Behavior Analysis, Florida Institute of Technology
Project Management PMP training
Education
BACHELORS INTERNATIONAL STUDIES
ECONOMICS MINOR
DePaul University
Chicago, Illinois
2001 – 2005
Marketing Certifications
Coursera Content Strategy for Professionals: Engaging Audiences
Pragmatic Institute PMC Level 1 & Foundations
SEMrush Certification for Content Marketers
SEMrush Certification for SEOs
Advanced Google Analytics
Google Analytics for Power Users
Google Analytics Certification
UCSD Search Engine Optimization Course
Uberflip Content Marketing Certification
Applied Behavior Analysis, Florida Institute of Technology
Project Management PMP training
SEO Tools
SEMrush
Google Search Console
Google Analytics
Google Sheets / GDrive
Botify
Marketmuse
Grammarly
IFTTT
Education
BACHELORS INTERNATIONAL STUDIES
ECONOMICS MINOR
DePaul University
Chicago, Illinois
2001 – 2005