Fresh content and solid SEO. I’m good at content marketing that increases organic traffic. I’m great at recognizing quality and implementing processes.

Work Experience

 

SEO MANAGER Altium, San Diego, California, 2017-2021

Managing a multimillion-dollar content marketing budget and meeting high-performance expectations at an electronics design automation software company.

Organic Traffic Growth: 77,000 Organic traffic sessions on Altium.com in Feb 2017 to 473,000 Organic traffic sessions in April 2021, an increase of 514%

Improved Click-through: 16,000 Clicks in Feb 2017 to 535,000 Clicks in April 2021, an increase of 3,243%

Keyword Growth: Unique Keywords on Page 1 of Google increased 242% increase YoY and Clicks increased 155% YoY from 2019 – 2020

Podcast: Launched and publish 1 episode/week and 2,600 unique average downloads per month

LinkedIn Organic: 10% Organic Click through on LinkedIn Posted Content, a consistent 4,000 Clicks per month from 40k followers; clicks went from 363 in Sept 2019 to a high of 10,476 in August 2020

Community: Social Media audience grew from 42,000 to 105,600 from Jan 2018 to April 2021; a 149% increase in 3 years

SEO MANAGER E-Local, San Marcos, California, 2016-2017

Lead Search Engine Optimization Manager at a digital marketing firm.

SEO Management: SEO, content, and link building

Process: Created scalable systems to support clients long-term

MARKETING CONSULTANT Waterberrie, 2016

Developed online marketing programs for B2C and B2B clients.

Branding and Design: Developed creative and WordPress sites

Email Marketing: Mailchimp, Constant Contact

DIGITAL MARKETING SPECIALIST Explore Digital, 2014-2016

Started in sales at a marketing agency and grew to include: copywriting, content marketing, SEO strategy, social media, and email campaigns.

Sales: 65% of the company’s recurring income and built strategic alliances amounting to significant future business

Social Media: Instagram, Linkedin, Facebook

What I do

Fresh content and solid SEO. I’m good at content marketing that increases organic traffic. I’m great at recognizing quality and implementing processes.

My recipes for quality content include equal parts creativity, data, and inspiration. My secret sauce is listening.

Network

My LinkedIn network has 5,700 connections, half of which I acquired by connecting with PCB designers and electrical engineers.

Marketing Assessments 2021

SEO Skills, Score: Top 5% of 642K people 

LinkedIn

Marketing: Expert

Indeed

Market Research: Highly Proficient

Indeed

Search Engine Optimization: Highly Proficient

Indeed

Teamwork: Interpersonal skills: Highly Proficient

Indeed

Marketing Assessments 2021

SEO Skills, Score: Top 5% of 642K people 

LinkedIn

Marketing: Expert

Indeed

Market Research: Highly Proficient

Indeed

Search Engine Optimization: Highly Proficient

Indeed

Teamwork: Interpersonal skills: Highly Proficient

Indeed

SEO Top 5% of 642K LinkedIn Assessment

Marketing Score: Expert Indeed Assessment

SEO Tools

SEMrush

Google Search Console

Google Analytics

Google Sheets / GDrive

Botify

Marketmuse

Grammarly

IFTTT

Marketing Certifications

Coursera Content Strategy for Professionals: Engaging Audiences

Pragmatic Institute PMC Level 1 & Foundations

SEMrush Certification for Content Marketers

SEMrush Certification for SEOs

Advanced Google Analytics

Google Analytics for Power Users

Google Analytics Certification

UCSD Search Engine Optimization Course

Uberflip Content Marketing Certification

Applied Behavior Analysis, Florida Institute of Technology

Project Management PMP training

Education

BACHELORS INTERNATIONAL STUDIES

ECONOMICS MINOR

DePaul University

Chicago, Illinois

2001 – 2005

Marketing Certifications

Coursera Content Strategy for Professionals: Engaging Audiences

Pragmatic Institute PMC Level 1 & Foundations

SEMrush Certification for Content Marketers

SEMrush Certification for SEOs

Advanced Google Analytics

Google Analytics for Power Users

Google Analytics Certification

UCSD Search Engine Optimization Course

Uberflip Content Marketing Certification

Applied Behavior Analysis, Florida Institute of Technology

Project Management PMP training

SEO Tools

SEMrush

Google Search Console

Google Analytics

Google Sheets / GDrive

Botify

Marketmuse

Grammarly

IFTTT

Education

BACHELORS INTERNATIONAL STUDIES

ECONOMICS MINOR

DePaul University

Chicago, Illinois

2001 – 2005